Company
Starbucks Coffee Asia Pacific
Date
July 2023
Leverage the influence of BLACKPINK to create an engaging Starbucks Experience that encourages customers to embrace their individuality. This collaboration features a BLACKPINK inspired merchandise collection and a namesake beverage, generating excitement among fans. The goal is to deepen Starbucks’ connection with customers through memorable experiences that resonate across cultures, ultimately fostering loyalty and enthusiasm throughout the summer.
As Campaign Lead, I finalized the campaign scope and deliverables with YG Entertainment, ensuring alignment between Starbucks’ brand standards and the partner’s creative vision
Collaborated with our creative agency to develop a co-branded campaign narrative and marketing assets that resonated with fans of both brands
Oversaw the design of limited-edition promotional items (stickers, reusable cups) to drive visibility and engagement
Managed the APAC regional rollout, adapting executions for key markets while maintaining brand consistency
