Company
Starbucks Coffee Asia Pacific
Date
Sept 2023
In celebration of Disney's 100th anniversary, Starbucks has partnered with Disney to launch a nostalgic Disney-themed merchandise collection. This campaign aims to resonate with fans of all ages while showcasing Starbucks’ mission and values of strengthening human connections. By fostering these connections, we seek to drive brand affinity and enhance customer engagement.
As Campaign Lead, I partnered with Disney's marketing team and creative agency to develop a co-branded narrative celebrating the Starbucks x Disney collaboration
Led the development of immersive social media content (videos, posts, stories) that brought the partnership to life
Orchestrated in-store activations (limited-edition merchandise, themed store displays) to create magical customer experiences
Ensured brand synergy by maintaining Starbucks' premium aesthetic while incorporating Disney's storytelling magic
