Company
Starbucks Coffee Asia Pacific
Date
April 2024
The Earth Month campaign aimed to reinforce Starbucks' leadership in sustainability while encouraging active participation in building a more sustainable future. The campaign focused on educating customers about reusable options and promoting the plant-based alternatives that Starbucks offers.
As Campaign Lead, I partnered with our creative agency to develop bite-sized social content (videos, posts) and interactive activations that boosted engagement with Starbucks' sustainability message
Crafted motivating messaging that made sustainability approachable, highlighted Starbucks' commitments, and inspired customer participation
Ensured consistent cross-channel execution by coordinating in-store signage and materials, digital content adaptations, partner (employee) communication guides
