Company
Starbucks Coffee Asia Pacific
Date
Dec 2022
To promote the collaboration with Emily in Paris, the popular Netflix series, through the launch of a merchandise collection that reflects Emily’s vibrant style and captures the essence of Parisian life. This campaign aims to engage Starbucks fans by offering collectible drinkware and lifestyle accessories, inspiring them to embrace optimism and adventure while fostering deeper connections with the brand and celebrating a stylish lifestyle.
As Campaign Lead for the Emily in Paris Partnership, I developed the core campaign narrative showcasing the exclusive Starbucks x Emily in Paris collection
Partnered with Paramount Consumer Products and our creative agency to produce:
• On-brand marketing materials reflecting the show’s vibrant aesthetic
• Social-first content driving collection awarenessOrchestrated immersive in-store takeovers, transforming locations into Parisian experiences through rhemed window displays and photo backdrops.
