Company
Starbucks Coffee Asia Pacific
Date
March 2025
To inspire customers to embrace kindness and connection, the campaign reflects Peanuts’ core values and Starbucks’ commitment to positively impacting communities. By highlighting the effects of small acts of goodwill, it aims to deepen customer engagement and foster a sense of community among fans of both brands.
As Campaign Lead, I directed the regional adaptation of this global campaign across 15 APAC markets, transforming core assets into culturally resonant executions while preserving brand essence.
Served as key liaison between global and local teams, auditing creative materials and refining toolkits to balance regional relevance with corporate guidelines.
Synchronized multi-market launches by aligning local marketing plans, ensuring cohesive rollout timelines and messaging frameworks.
Developed scalable localization templates for digital, social, and in-store activations to streamline future campaign execution.
