Company
Starbucks
Date
March 31, 2026
Guests traded limited‑edition dice coasters with strangers to complete a set—sparking thousands of spontaneous connections. Completed sets earned a dice roll (valued at HK$690) for one of 750 collectible numbered sets, all of which were fully redeemed. The experience spanned coffeehouses, Art Basel's SILK booth, and an Artists' Night at Tai Kwun with espresso martinis set against heritage architecture.
Results
100% redemption of 750 sets · thousands of interactions · Starbucks embedded as a cultural connector within Hong Kong Art Week.
Led end‑to‑end strategy, content creation, and execution for Starbucks × Jack Butcher at Art Basel Hong Kong 2026—overseeing artist collaboration, cross‑functional teams, and multi‑venue activation across coffeehouses, Art Basel, and Tai Kwun.
