Company
Starbucks Coffee Asia Pacific
Date
April 2023
The objective is to showcase the convenience and efficiency of the mobile ordering feature in the Starbucks app. This campaign aims to educate and encourage customers to embrace this feature, enhancing their Starbucks experience to be more seamless and enjoyable. By demonstrating how it can fit into their daily lives, the campaign seeks to boost customer satisfaction and ultimately drive sales.
As Campaign Lead, I facilitated cross-team collaboration to diagnose audience pain points and shape campaign strategy
Partnered with creative agencies to produce targeted videos and social assets that strengthened brand perception
Managed APAC campaign deployment across 15 markets, ensuring:
• Messaging consistency
• Market-specific optimizations
• Unified brand visibility
