Company
Starbucks Coffee Asia Pacific
Date
April 2026
Summer Club transformed Starbucks across Asia Pacific into a summer destination with a vibrant lineup of tropical‑inspired beverages. The concept—built around seasonal connection and refreshment—came to life through market‑led activations: Taiwan’s high‑energy Coffee Rave, Thailand’s immersive in‑store takeover and local‑ingredient pop‑ups, and lighter in‑store moments in other markets, all guided by the frameworks we developed.
Co‑created the concept for Starbucks Summer Club 2026 with agency partners, leading strategy, content development, and activation guidelines to enable consistent regional execution. Positioned Taiwan and Thailand as flagship markets with bespoke activations.
