Company
Starbucks Coffee Asia Pacific
Date
Jan 2024
To promote Starbucks’ winter beverages and merchandise across the Asia Pacific region, with a particular focus on the Southeast Asia market. This campaign aims to create a compelling narrative that emphasizing the sensory experience of our seasonal offerings and positioning Starbucks as the go-to gathering place during the festive season from January to mid-February, celebrating significant occasions such as New Year, Lunar New Year, and Valentine's Day.
As Campaign Lead, I directed seasonal campaign development with our creative agency, producing engaging social content showcasing winter offerings and festive in-store assets to enhance the customer experience.
Led APAC regional rollout across 15 markets, ensuring:
• Consistent brand messaging
• Culturally appropriate adaptations
• Unified seasonal storytelling
